Trust – Base Brick of Relationships

February 6, 2012 6:30 pm 0 comments Views: 7

Let’s continue our trip through relationships world and their contribution to our success…

Have you ever wondered what is the “thing” you appreciate most and it is decisive for entering a business, as a client or choosing a supplier?

Much of the research concerning the influence of external factors on an individual’s attitude focuses on their applications to marketing strategies. Studies have been done that examine the factors surrounding the sender of the message, the channel and the recipient. These have revealed that source credibility, communicator attractiveness, message context and mood all effect the attitude changes. Credibility is hand in hand with authenticity and integrity.

Above the chances to win and the profitability that business could bring to us, there is a feature that makes the difference. This is trust and confidence…First step is probably a mail correspondence, which will set, finally a meeting with our possible partner . These kind of meetings are, usually, nothing else than “truth moments”, as they will set both our attitude face to that business from then on and our implication degree, too.

Implication and passion, based on ethical and moral principles, allows us to use our full real potential, in reaching the settled aim. This will “decide” the first face-to-face meeting with the mentioned supplier, the relationships set then have an overwhelming influence on the future development of the business: the quantity of “personal investment”, implication and attention I will give to this “issue”.

Talking with [and about] a supplier, a huge importance has the way he promotes his offer, the advantages his product or service can bring to us. A widely recognized fact is that who he asks questions, leads the discussion, without counting that acting like that one can find out relevant information about the interlocutor’s necessities and image a way to satisfy them, in the same time showing a great interest for our needs.

 

Most of the time, when having a meeting, we are focused on ourselves : what, when and how to say, to react, to listen, to move, so on. Let’s be honest and admit that we have prepared – they are still in our minds – all the possible scenarios connected with that event. So, why should I worry about me, instead of offering all my presence and attention to the discussion? Why should I be “out” thinking about should-s and would-s instead of being present there and going with the flow, using all my skills and abilities to accomplish the target : a successful meeting?

It is very simple now, to “change” the roles, just imagine now that You are the supplier, meeting a client…

Features that make the difference : trust and confidence…Sine-qua-non ? Self-confidence.

Solid constructions,
Ioana David

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Ioana David has worked in the financial industry for several years. Her experience spans across the CEE Region from where she speaks about the importance of relationships for sales. Read it here